Bringing A-brands within reach
Our mission is simple: to make trusted A-brands accessible to everyone while helping families reduce their average shopping basket cost.
As the go-to partner for global manufacturers and value-driven retailers across Europe and beyond, we bridge worlds to deliver quality where it matters most.
- Family-owned, future-focused – Privately owned with the next generation leading growth and innovation
- 25+ years of experience – Decades of expertise and long-term partnership focus
- 12 345 m² warehouse – In-stock availability for fast, reliable fulfillment
- Sustainability focus – Supporting A-brands with eco-conscious innovation
- Trusted brand extension – Reliable link between global brands and retailers
- European sourcing, global reach – Quality products from trusted European suppliers
- Complete FMCG access – One partner for all your non-food sourcing needs
Our DNA
Our journey
Our team
Kim Jennis
Financial director
Precise and detail-oriented
Johan Lauwers
CEO – Founder
Ethical and opportunity-driven
Nonah Lauwers
Sales executive – Future leader
Persistent and go-getting
Financial Director, co-founder of Worldtrading Europe with more than 25 years of experience in A-brand distribution.
Success in business is measured in profits, success in life is measured in the smiles of my daughters.
I am known for my resourcefulness, always finding solutions and viewing challenges as opportunities. My approach is grounded in doing the right thing, acting with sincerity and valuing giving over receiving. Family is my top priority, and quality time with them is sacred.
Beyond work, I have a passion for motorsports, a love for cooking nand a keen interest in football. But above all, my daughters always come first.
Daughter of the CEO and CFO
Authenticity in every partnership
Authenticity isn’t a buzzword, it’s how we do business. Whether we're working with global manufacturers or local retailers, we prioritize honesty, respect and shared success. We focus on building long-term partnerships, not quick wins.
Our approach is simple: if we benefit, you benefit. This principle guides every decision we make, ensuring we act transparently, deliver on our promises and support the growth of everyone in our network, from brand owners to the end customers who rely on the products we supply.
Sustainability without compromise
From day one, we've built efficiency into every part of our logistics, no empty trucks, consolidated client deliveries and double-stacking that slashes both trips and emissions. Our digital B2B webshop reduces waste and streamlines ordering, proving that going paperless isn't just possible, it's better.
We go a step further by partnering with brands that care about the planet too. Think lower water use, energy-efficient production and a more sustainable FMCG ecosystem overall. By rethinking transport, embracing eco-friendly products and digitizing smarter, we help retailers shrink their footprint without ever sacrificing speed, quality or availability.
Join Worldtrading Europe
Tired of rigid roles and fixed paths? So are we. At Worldtrading Europe, we’re building more than a financially stable, growing company; We’re creating a culture where ownership, adaptability and a positive mindset lead the way. It’s not about what’s on your resume, it’s about your drive to learn, grow and contribute meaningfully.
If you're someone who takes initiative, thrives on variety, and brings curiosity to the table, you’ll find space to evolve here. Our roles grow with you, offering freedom, responsibility, and the chance to tackle new challenges every step of the way. No two days are the same, and we wouldn’t have it any other way.
Join us