Expanding your A-brand reach, together
At Worldtrading Europe, we act as a true extension of your brand, helping you grow market presence while protecting and promoting the value of your products across Europe and beyond.
Our transparent, collaborative way of working lets you focus on what you do best, while we manage the distribution challenges. Manufacturers trust us to protect their brand value by delivering exceptional service to retailers, ensuring consistent availability and upholding the standards A-brands are known for. With our market expertise and retail network, your products gain the reach and performance they deserve.
Become a supplierTrusted distribution for household and personal care brands
You’ve developed strong products, now you need a partner who understands how to bring them to the right shelves, at the right time.
At Worldtrading Europe, we’ve been building retail bridges since 1995. With deep expertise in laundry care, cleaning products, personal care and other non-food essentials, we collaborate with suppliers to help their brands grow across Europe through reliable distribution and a sharp understanding of retail demand.
Partner with us
At Worldtrading Europe, we welcome new supplier partnerships built on trust and efficiency. As a financially solid and dependable buyer, we pay upfront for all stock purchases, ensuring fast, secure transactions. Beyond steady volumes, we also offer smart solutions for surplus, seasonal or slow-moving stock, helping you unlock value across your inventory.
We buy and resell a wide variety of inventory, including:
- Regular volumes with mixed SKUs
- Surplus and obsolete stock, including end-of-line and aged inventory
- Cancelled displays and promotional packaging
- Seasonal overstocks and short-dated goods
- Damaged pallets, packaging materials, or items for relabeling
Global reach, local excellence
We connect European quality with global demand, sourcing from trusted suppliers across Europe to deliver products that meet the highest standards. Our role goes beyond distribution; we ensure that premium A-brands reach retailers worldwide with speed, reliability and care.
With a strong international network and a focus on precision, we make sure your products are available where and when they’re needed, supporting both established markets and emerging regions with equal efficiency.
Fast decision-making
Flexible receiving options
Financially stable
25+ years of proven industry expertise
Frequently asked questions
Yes. Based on sales data, customer feedback and regional behavior, we can share targeted insights about assortment, packaging and positioning to improve rotation.
New brands are first screened internally for potential, availability, legal compliance and differentiation.
In addition to distribution, we offer insight into market demand, inventory movements and regional preferences.
We seek long-term partnerships based on reliability, conformity, transparent pricing arrangements and flexible offerings.