With 25 years of expertise and a clear mission, Worldtrading Europe is committed to making A-brands accessible to all, driving innovation, ethical collaborations and sustainable growth.
With their family background in retail, Johan and his wife Kim set up their first outlet store in Sint-Niklaas in 1999. Driven by hard work, innovation and strong partnerships with manufacturers such as Henkel, Procter & Gamble and others, they quickly expanded to become the A-brand partner for manufacturers and low-end retailers.
What began as a modest company quickly grew into an international A-brand distributor. Through their expertise and commitment, Worldtrading Europe quickly became an important link in the supply chain, offering their partners strategic distribution solutions.
Personal contact and A-brands for everyone
Our mission is to preserve the physical shopping experience, especially as it is increasingly disappearing due to digitalization. Johan has great sympathy for retailers and is happy to support start-up stores strategically and financially so that they can compete with larger players.
In addition, WTE strives to make A-brands accessible to everyone. Strong partnerships with manufacturers allow us to offer products at competitive prices, Johan says, so that all walks of life can enjoy the benefits of A-brands.
Sustainable growth and global expansion
In the coming years, WTE plans to expand further into Asia, Africa and the Indian continent to make A-brands accessible to a wider audience. Sustainability remains a key driver in this regard. "We want to contribute to climate solutions by offering products that consume less energy and water," says Johan. With new foreign branches, WTE aims to reduce its ecological footprint and serve customers even more efficiently. At the same time, the product range continues to expand, always with an eye on the mission to make high-quality A-brands available to everyone.
Ethical partnerships and efficient distribution
WTE simplifies the supply chain through in-house inventory management and fast delivery, allowing manufacturers to focus on their large customers while WTE can offer smaller buyers that same quality service. WTE also offers the widest range within brands such as Ariel, Lenor, Persil, Dove, Axe, Finish, Omino Bianco, etc.
As an extension of A-brand manufacturers, WTE builds sustainable partnerships with ethics as a core value. Manufacturers and customers consciously choose WTE because of its transparent approach. After 25 years, the family business, built from scratch, continues to make premium products accessible to all at competitive prices.
Worldtrading Europe looks confidently to the future, determined to continue sustainable growth and accessibility of A-brands worldwide.
